What We Do

Wunnuh Consultants works with charities, non-governmental organizations, international development agencies, and business corporations. We offer a suite of consulting services to help people build communities that are economically and ecologically sustainable.

Consulting Services

We provide social entrepreneurship consulting and training to charitable, environmental protection, non-profit, grassroots, and social service organisations; this helps them build sustainable communities with an improved quality of life.

Social entrepreneurship is the strategy of using entrepreneurial tactics to operate a business that generates profits which help to fund a social mission. The social entrepreneurship movement is growing strongly around world. The UK State of Social Enterprise Survey 2015 reported that “it is outperforming its mainstream small and medium-sized enterprise (SME) counterparts in almost every area of business: turnover growth, workforce growth and job creation, innovation, business optimism, start-up rates and diversity in leadership.”

Organisations with a social development or environmental protection mission have traditionally configured themselves as charities and appealed for donations from businesses, individuals or governments to fund their work. This strategy of dependence on the kindness of strangers has become less effective over the past several decades for a variety of reasons.

At the same time, contemporary information technology industries have pioneered and developed powerful new entrepreneurial techniques that have transformed the business landscape in ways that make it dramatically more dynamic. The facility with which a good idea can be cultivated into a profitable enterprise— without the principals having to conform to traditional expectations of race, class, or gender— is historically unprecedented.

This, however, is not to say that it is easy. The tools, technologies, and techniques of contemporary entrepreneurship can be baffling to many who do not have deep experience in the commercial arena: the news media are flooded with an overload of often contradictory information, the business and technology environment evolves at breakneck pace, and some non-profit organisational structures can be ill suited to operating a profit making enterprise. It is no surprise that mission driven social service or environmental protection organisations often find themselves ill-equipped to deal with the challenges posed by social entrepreneurship.

Wunnuh Consultants will help your organisation address the full range of challenges associated with operating a successful social entrepreneurship, including:

  • Business modelling and planning using Business Model Canvas™ methodologies.
  • Start-up funding development,
  • Information technology,
  • Measurement and Evaluation (M&E),
  • Social return on investment (SROI) analysis,
  • and organisational development.

Many of us end up in leadership roles with little or no preparation. We are put in this position because we have done well in some skilled job and have been promoted, or because your supervisor quit and you were simply next in line, or because you’ve started an entrepreneurial venture. It matters little whether we have chosen to lead others or have had it thrust upon us if we do not have adequate insight into, and preparation for, the task of bringing the best efforts out of other people.

Wunnuh Consultants will bring you deep insight into the fundamental factors that motivate human behaviour and performance (your team’s as well as your own). To become proficient at leadership it is not enough simply to learn a menu of leadership strategies because, as Peter Drucker put it “culture eats strategy for breakfast.”

We will give you the tools to evolve your organizational culture to the point where effective leadership becomes not only possible, but natural.

The plantation history of the Caribbean has left a legacy in organizational cultures that is rigidly hierarchical and plagued by dysfunctional power dynamics. We will help you and your organization escape these unproductive and outmoded patterns.

Leadership skills are most challenging, and most necessary, when you are pursuing innovation. We will teach you how to lead using Design Thinking methods to engage inspiration and move through ideation and implementation in ways that radically improve your team’s ability to innovate successful new products, structures or processes.

Wunnuh Consultants will help your organisation address the full range of leadership challenges associated with creating an innovative enterprise, including:

  • Leadership seminars,
  • Coaching & mentoring,
  • Business modelling and planning using Business Model Canvas™ methodologies.
  • Team building,
  • and Design Thinking.

We help corporations build their good reputation and beneficial value in being worthy citizens of the communities they serve. This boosts their overall financial performance because it helps their marketing effectiveness, employee motivation, staff retention, and recruitment success.

Bajan customers feel that it is more important for corporations to meet their responsibilities to enhance the welfare of their community than to be low price or great customer service leaders in their category. This is clearly shown in Dr. Prosper Bangwayo-Skeete’s forthcoming research on corporate social responsibility (CSR) and customer satisfaction conducted at the UWI Cave Hill Economics department.

Until the last decade of the 20th century the attitude of many companies toward CSR was that it was a waste of shareholders’ money. Since then, successful companies have proven over and over again that CSR is just good business.

There are a four common motivations for companies to establish CSR programs:

  1. as a management tool to improve corporate performance
  2. as a way of utilising overabundant resources
  3. as compensation for the exposure of corporate wrongdoing
  4. as reputational insurance in case of exposure of corporate wrongdoing

Recent research in the Journal of Marketing investigates these motivations to analyse what makes companies act responsibly, and what benefits they obtain by doing so. The researchers showed that investments in CSR as a management tool really does pay off by improving the overall financial performance of a company. They also found, however, that businesses often implement CSR programs soon after there is a public revelation of corporate wrongdoing in an effort to compensate for the damage that they have inflicted on their reputation. In these circumstances the CSR is seen to be inauthentic, and usually does not offset the damage that either the company or the public have suffered.

This highlights one of the main challenges that companies face in implementing an effective CSR program: it needs to be a carefully thought out strategic initiative, not a knee-jerk reaction to a company crisis.

There are five interconnected principles that can guide corporations to maximize the return on their investments in CSR.

  1. Articulate a clear theory of change. Businesses that think clearly about what their goals are, and what steps are necessary to achieve them, are much more likely to reach those goals. This applies to the social as well as the return on investment goals of a CSR program just as it applies to every other function of the company.
  2. Connect your social purpose to your business competencies. This servers two purposes: by leveraging the firm’s core competencies you can enable a bigger social impact for a given level of effort, furthermore the public perception of that effort will be more closely aligned with the company’s brand and gain a greater marketing impact.
  3. Focus your effort. It is easy for any program with a social mission to become overwhelmed by the scale and diversity of social needs in a community. However, an undisciplined approach to addressing these needs does not make a measurable impact on any of them nor does it optimise the marketing return on investment for the company because the public interprets this as inauthentic tokenism.
  4. Seek high quality in-depth information. It is not enough to just identify social priorities for community investment. You need to find or do credible research and justify your decision to address a social issue in the way you do.
  5. Partner with experts. A company’s CSR program does not exist in a vacuum; there are inevitably other entities also working to address the same social issue that is at the core of the company’s efforts. Seek to form partnerships, collaborations, and other relationships with social issue experts, charities, and non-profit organizations. This both amplifies the impact of the company’s efforts and enhances your brand by buttressing your own credibility.

Taken together, these principles build the authenticity and effectiveness of a company’s CSR program.

Wunnuh Consultants will help your company establish an effective CSR program or improve an existing one. We have specific expertise in:

  • Measurement and Evaluation of CSR programs (M&E),
  • Social Return on Investment analysis (SROI),
  • Business modelling and planning using Business Model Canvas™ methodologies.

We help charities, community development organisations, and environmental groups develop effective fundraising strategies. This builds their capacity to achieve their strategic objectives while avoiding staff and volunteer burnout.

As a charity or other non-profit enterprise you have a spectrum of techniques that you can use to raise money to fund your operations, but whatever method you use they all depend on you giving something of value in return for the funds you raise. It’s always an exchange of value. Even outright unsolicited gifts are given for a reason. The value that you give to a donor or supporter may be an intangible emotion or a fleeting feeling: hope, satisfaction, excitement, accomplishment, delight, faith, optimism, improved self-regard, less guilt, etc. but being intangible does not make it any less valuable.

Whatever choice you make you should assess its potential by asking the following questions:

  • How much money will it raise?
  • How many resources will have to be invested into the fundraising effort itself?
  • How sustainable is it?

Annual Campaigns are the backbone of most successful fundraising strategies. You operate a predictable schedule of appeals to your potential donors for contributions. This is more effective than waiting until your organisation is facing a financial crisis to launch an emergency appeal because people hesitate to donate if they feel that the future of the organisation is in jeopardy. The predictable schedule gives you the opportunity to cultivate long term relationships with donors where they are accustomed to giving every year and can graduate them to giving increasing amounts if their capacity to do so is increasing.

The crucial tool that you need to manage annual campaigns is a sophisticated Constituent Relationship Management (CRM) database. This is what enables you to communicate efficiently and appropriately with each potential donor, thank them personally, give them recognition for each of their donations, converse with them about the value of their contribution, tell them the impact it is having on specific projects, and encourage them to increase their support.

Major Gifts are well beyond the size that an organisation is accustomed to receiving. The scale of a what you would consider to be a major gift depends of course on the scale of your organisation. Whether you are a large or small operation however, the strategy for cultivating major gifts is built on top of a well developed annual giving campaign. Any major gift represents a significantly increased commitment from the donor; the foundation of this increased commitment is the more trusting and closer relationship that you have built with that donor over a period of time, usually several years. Major gifts very seldom appear “out of the blue,” and even in that unlikely circumstance there has been a process of cultivation in the donor’s mind that has taken place beyond your awareness.

Bequests can be considered to be a particular type of major gift, so the possibility of developing them also rests on the foundation of good relationships built through annual campaigns. End of life issues are very sensitive and emotionally fraught, so your organisation should seek both legal counsel and specific bequest expertise if you are considering soliciting them.

Special Events— runs, gala evenings, concerts, sporting events, plays, dances, picnics, volunteer activities— are popular fundraising activities. They work best when they are “fun” raising as well as fund raising. Do not underestimate the work that must go into organising such activities, or the financial outlay required for them to be a success. It can make sense to subcontract event management to a company that has specific expertise and experience, in order to avoid staff and volunteer burnout from the very heavy workload, but such contracts have to be carefully negotiated.

Grants are sourced from funds dedicated to non-profit or charitable support by foundations, governments, or international aid and development agencies. There must be very close alignment between the objectives of the granting agency and those of the applicant for there to be a significant chance of success. The application processes are sometimes tortuous and the reporting requirements often stringent, so you want to invest a lot of effort in research to understand the history, motivations, goals, and future plans of each granting agency that you intend to approach.

Sponsorship will generally come from a company’s marketing budget if it is in cash, and from the operations budget if it is in kind. In either case the company is looking for a measurable return on their investment in the form of advertising or public relations. This means that sponsorship is more forthcoming for activities that draw large crowds or that get significant media attention.

Cause marketing is a deeper partnership between a for profit company and charity or non-profit for mutual advantage. The company is usually looking for a more sustainable advantage to their brand in the marketplace than simple marketing or traditional public relations can achieve: seeking to associate their brand with some meaningful value that is encoded in the partner charity’s mission. The charity or non-profit is hoping to gain access to the greater reach and potential cash flow that a commercial relationship can unlock.

Crowdfunding is a bit similar to your annual campaign in that it’s based on asking large numbers of people to contribute to your cause. However, it differs significantly because rather than depending on the relationship that you already have with your potential donors, it seeks to leverage their chain of social connection to many more people who are complete strangers to you. This depends entirely on internet enabled communication, primarily on social networks like Facebook and Twitter. Successful crowdfunding requires a project that can capture the public imagination, as well as considerable communications expertise in video and social media.

Peer to Peer fundraising is related to both special events and crowdfunding. It uses internet communication and social media to amplify the reach of those who are participating directly in your special event, turning them into fundraisers who draw on their social connections to involve a wider circle of people in the event vicariously.

Social enterprise is the strategy of using entrepreneurial tactics to operate a business that generates profits which help to fund a social mission. Organisations who use it as part of their fundraising strategy not only diversify their income streams, they also change the way that traditional funders perceive them: they are seen as more resourceful and innovative, hence better candidates for more philanthropic support.

There are four keys to success in any fundraising effort:

  1. Be brave.
    It is hard to ask people for financial support for your organisation: it is intimidating to approach them and emotionally draining to ask. Trustees, directors and staff all try to avoid this necessary task, but no-one will support you unless you ask. However, it is much easier to be brave on someone else’s behalf: don’t ask for yourself, or even for your organisation— ask on behalf of the beneficiaries of your organisation’s work.
  2. Be patient.
    Nothing that lasts is built overnight. A good fundraising program is built on real, lasting, relationships between people. Be authentic, honest, and patient.
  3. Be organized.
    Base Everything on careful planning. For a social enterprise it’s a business plan, for a grant application it’s a case for support, for an event it’s an event plan. Whatever you do, plan it, in detail, in writing. Your operational project plan should explicitly refer to your strategic plan, but this type of planning has to be achieved in a much shorter time frame than your strategic plan. The emphasis is on the process itself rather than the documents you produce, because this type of operational plan is subject to constant revision; you need to be able to adapt it to changing circumstances at a moment’s notice.
  4. Believe.
    Optimism works. It has been proven over and over that a person’s enthusiasm for a task has a marked beneficial effect on their performance.

Wunnuh Consultants will help your charity or other non-profit organisation establish an effective fundraising program or improve an existing one. We can guide you in choosing which fundraising technique is likely to offer you the best financial return on your investment of time and effort. We use a technique called Asset Based Capacity Development (ABCD) to play to your strengths. We take an inventory of the value that you can offer someone in return for their financial support and work with you to figure out how to leverage that asset to your best advantage. We have specific expertise in:

  • Constituent Resource Management databases
  • Fundraising training for boards and trustees
  • Grant writing
  • Crowdfunding
  • Peer to peer fundraising
  • Measurement and Evaluation of fundraising programs (M&E),
  • Social Enterprise
  • Social Return on Investment analysis (SROI),
  • Business modelling and planning using Business Model Canvas™ methodologies.